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Become an Amazing Web Artisan - SMG Mobile's Web Designer Intern Training Guide

To start your way to becoming an amazing web artisan, read and watch the below links, in order, and complete the projects listed afterwards.

Principles

  1. https://youtu.be/a5KYlHNKQB8
  2. https://youtu.be/_2LLXnUdUIc
  3. https://youtu.be/sByzHoiYFX0
  4. https://youtu.be/l-S2Y3SF3mM
  5. https://youtu.be/MELKuexR3sQ
  6. https://youtu.be/YqQx75OPRa0
  7. https://youtu.be/dIJxxFKPW-k
  8. https://paperform.co/blog/principles-of-design/
  9. https://medium.theuxblog.com/how-form-and-function-play-into-the-rise-of-good-design-88503c206f97
  10. https://www.keepitusable.com/blog/the-psychology-of-choice-why-less-is-more/
  11. https://www.kimp.io/color-psychology-in-marketing/
  12. https://www.interaction-design.org/literature/topics/visual-hierarchy
  13. https://blog.hubspot.com/marketing/whitespace-web-design
  14. https://youtu.be/jprHnetPHQo
  15. https://www.greenbook.org/mr/market-research-news/the-fundamentals-of-layout-design/
  16. https://www.pinterest.com/mattiecagle/advanced-layout/
  17. https://www.designmantic.com/blog/infographics/font-moods/
  18. https://youtu.be/XU1-Rz2Q7-E
  19. https://www.creativethinkinghub.com/creative-thinking-and-stealing-like-an-artist/

Tools of the Trade

  • You must be proficient with digital design and mock-up tools.
  • You must know how to use templates and prebuilt art to save time; a designer often works like a conductor, orchestrating premade work to make a coherent whole.
  • You must keep up with trends so your work feels fresh (even if freshness comes by going against trends).
  • You must reach out to design blogs and magazines for sources of inspiration.
  • You must seek guidance from seasoned peers and become part of a professional community. Start early by putting your work on portfolio sites like Dribbble and Behance. Solicit C+R from members of these sites and other communities like Reddit and Discord. Follow your favorite creatives on social media. Subscribe to newsletters.
  1. https://www.figma.com
  2. https://shuffle.dev
  3. https://www.freepik.com/
  4. https://www.canva.com/learn/100-color-combinations/
  5. https://envato.com/market/
  6. http://thestocks.im
  7. https://unsplash.com/images
  8. https://www.gettyimages.com
  9. https://www.wix.com, https://www.weebly.com, https://www.squarespace.com (Yes, it's okay to use site builders...)
  10. https://dribbble.com
  11. https://youtu.be/PlUWgs6LYrQ
  12. https://youtu.be/2xc9YKdlLW0
  13. https://www.thisiscolossal.com
  14. https://tympanus.net/codrops/
  15. https://godly.website
  16. https://thefwa.com
  17. https://www.awwwards.com

Workflow / Process

  • You must understand how to properly sequence your design processes to make on time deliverables for your clients
  • You must understand how to move from ideas, to sketches, to low fidielity wireframes, to high fidelity mock-ups
  • You must understand how to iterate and solicite feedback in a collaborative manner
  1. https://uxmastery.com/ux-designer-workflow/
  2. http://www.jjg.net/elements/pdf/elements.pdf
  3. https://xd.adobe.com/ideas/process/
  4. https://www.springboard.com/blog/design/ux-design-principles/
  5. https://youtu.be/00rzg3y6hJc

User Interface Components

You must understand what interface components work best for a given set of requirements.

  1. https://developer.apple.com/design/human-interface-guidelines/
  2. https://docs.microsoft.com/en-us/windows/win32/uxguide/designprinciples
  3. https://docs.microsoft.com/en-us/windows/win32/uxguide/guidelines
  4. https://docs.microsoft.com/en-us/windows/win32/uxguide/how-to-design-desktop-ux
  5. http://ui-patterns.com
  6. https://learnui.design/blog/100-things-ux-ui-designer-know.html
  7. https://www.usability.gov/what-and-why/user-interface-design.html

Web Page & Application Components

  1. https://www.w3schools.com/html/html_form_input_types.asp
  2. https://www.w3schools.com/html/html_blocks.asp
  3. https://www.justinmind.com/blog/navigation-design-almost-everything-you-need-to-know/
  4. https://learnui.design/blog/
  5. https://careerfoundry.com/en/blog/ui-design/ui-element-glossary/

Admin templates make good references for UX design:

  1. http://webapplayers.com/inspinia_admin-v2.9.4/ Go through the interface items on the left hand side, one at a time, and consider how you might use each to solve an imaginary user interface requirement.
  2. https://pixinvent.com/demo/vuexy-vuejs-laravel-admin-template/demo-1/dashboard/ecommerce
  3. https://preview.tabler.io/index.html

Game interface design can help you think out of the box:

  1. https://www.toptal.com/designers/gui/game-ui
  2. https://gamedevelopment.tutsplus.com/tutorials/game-ui-by-example-a-crash-course-in-the-good-and-the-bad--gamedev-3943
  3. https://superjumpmagazine.com/top-5-best-video-game-uis-db941d6a9357

Digital Marketing

You must understand digital marketing concepts, strategies, techniques, tests for effectiveness, and terminology.

Marketing channels include, but are not limited to, websites, landing pages, click (sales)-funnels, email campaigns, affiliate marketing (blogs / websites), video advertisements, viral marketing, influencers (celebrity), billboards, and others.

You must understand the concepts of CRM, sales cycles, B2B, B2C, ROI, performance measures, A/B testing, analytics, unique visitors, bounce rate, conversions, sales, and leads.

  1. https://youtu.be/Xs6FNIIZO1M
  2. https://youtu.be/1vRx5TYTmYs
  3. https://www.hotjar.com/heatmaps/heatmap-case-studies/
  4. https://www.spiralytics.com/blog/digital-marketing-channels/
  5. https://diggitymarketing.com/types-of-digital-marketing/
  6. https://www.ventureharbour.com/roi-calculator-how-to-calculate-your-marketing-roi/
  7. https://youtu.be/zFMgpxG-chM
  8. https://youtu.be/VSSL5yUnOVc
  9. https://youtu.be/PT0bkGv8DDU
  10. https://youtu.be/SlhESAKF1Tk

You must be able organize visual design and verbal content to produce professional quality deliverables (e.g., a video advertisement, website design, email circular, instructional diagram, infographic, etc.):

  1. https://medium.com/blocksurvey/tips-and-tricks-to-design-a-better-ui-2da44cee6c17
  2. https://www.youtube.com/watch?v=kkeRVk3s89A
  3. https://unbounce.com
  4. https://unbounce.com/landing-page-articles/the-anatomy-of-a-landing-page/
  5. https://blog.hubspot.com/service/testimonial-page-examples
  6. https://yoast.com/optimize-landing-page/
  7. https://blog.aweber.com/digital-marketing-2/craft-high-converting-landing-pages.htm
  8. https://youtu.be/2iuuSVfOK8Q
  9. https://youtu.be/0JT7Lvft63E
  10. https://youtu.be/a-JmhK9nKJk
  11. https://youtu.be/c21cHrw5b9g
  12. https://youtu.be/9i_WVm5LPSc
  13. https://youtu.be/NyB0x9F9MKs
  14. https://youtu.be/rl9ZcfKt8sY
  15. https://youtu.be/uBBmbdPbfhw
  16. https://visme.co/blog/best-data-visualizations/

You must be able to structure information and write effective, compelling copy:

  1. https://copyblogger.com/proven-headline-formulas/
  2. https://goodmancreatives.com/write-great-copy-for-your-website/

Projects

1. Project Generator

Using the design and mock-up program Figma, and the project generator linked below, complete a Branding, Marketing, and UX / Product design:

https://sharpen.design/

2. UX Project

Create a design for an interactive surf clock using Figma. ⏰ 🌊 🏄

The interactive design should show 1. time 2. date 3. weather 4. wave period 5. wave height information, and 6. streaming video from 7. a selectable list of surf spots. The streaming video does not need to function. Use a screenshot! It's a design.

3. Marketing Project

Create a website to market an idea of your own for a business, product, or service. You may use templates, clip art sites (like Freepik / Unsplash / Canva), website generators (like Squarespace / Wix), or any other tools to help you go faster. Focus on information structure over design customization.

4. Self-promotion Project

Create a website to market yourself as a digital designer. Add links to your professional social media accounts (LinkedIn, Twitter) and social design profiles (Behance / Dribbble). Avoid personal and private content. You may use templates, website generators or any other tools you like to help. Add customizations to make it your own.