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Zack Hayes — Full-Stack SEO & AI Search Optimization Expert

14+ Years of Technical SEO, GEO (Generative Engine Optimization), and AI-Driven Website Strategy

📍 Rifle, Colorado
📧 yourpalzack@gmail.com | 🌐 YourPalZack.com | 💼 LinkedIn


Tool Stack & Certifications

SEO & Analytics Tools

GA4 Certified Google Ads Search Console GTM Certified SEMrush Ahrefs Screaming Frog Surfer SEO Frase.io Clearscope


AI & Automation Tools

OpenAI GPT Claude Perplexity Zapier Make.com n8n Looker Studio


Development & Deployment Stack

WordPress Webflow Next.js Vercel Python Node.js JavaScript HTML5 CSS3


Professional Summary

I’m Zack Hayes, a Senior SEO Director and full-stack search architect with over 14 years of experience driving measurable organic growth for SaaS, fintech, and enterprise-scale platforms.

My focus combines technical SEO, AI optimization, and programmatic automation to deliver scalable frameworks that rank fast, convert better, and adapt to next-generation AI search systems like ChatGPT, Gemini, and SearchGPT.


Portfolio Highlights

Categories

  1. Websites I Built, Ranked & Sold
  2. Professional SEO Projects for Enterprise Clients

Personally Built, Ranked & Sold

  • AllCydia.com – WordPress jailbreak guide site; ~300K monthly organic visitors; sold for six figures (2014).
  • Incredijet.com – Private jet charter lead generation site; 40K monthly visits; sold to broker partner.
  • Coinformant.com – Crypto-info directory; peaked at 150K+ visitors; sold in 2019.
  • AirplaneListings.com – Aircraft sales PWA; flipped in six months.
  • NoiseCuts.com – Marketplace for beats/vocals; 25K monthly visitors; sold with revenue.
  • RobinhoodPennies.com – Companion to /r/robinhoodpennystocks; 65K+ visitors in year one.
  • RoaringForkLocal.com – Local Colorado directory; sold to agency (2018).

Professional SEO Projects

  • Offerpad.com – Managed 850K+ pages, implemented local SEO across 90 markets, +450% organic impressions.
  • Groundfloor.com / Groundfloor.us – Led GEO + AI search visibility; 30–40% customer acquisition via organic.
  • FindRentals.com – Pruned 700K dead URLs, rebuilt structure; recovered 600K monthly visitors.
  • Stake.com – Resolved JS rendering/indexing; now 20M+ monthly organic visits.
  • Modnet.io – Advised React-based SEO architecture; +300% indexation increase.
  • SkillSmartAI.com – Built AI-driven SEO job board; 7.5K+ visitors in first month.

Technical Stack Overview

Category Tools / Technologies
SEO Platforms Google Search Console, GA4, Tag Manager, SEMrush, Ahrefs, Screaming Frog
AI & Automation GPT-4, Claude, Perplexity, Zapier, n8n, Make.com
Development HTML, CSS, JS, Node.js, Python, React, Next.js, WordPress, Webflow
Performance Core Web Vitals, CDN, lazy loading, server optimization
Analytics Looker Studio, GTM events, conversion dashboards

Certifications

  • Google Analytics Certified
  • Google Ads Certified
  • Google Tag Manager Certified
  • Google Search Console Certified
  • Google Digital Garage — Advanced SEO & Analytics

Thought Leadership

  • Author of guides on AI SEO, GEO, and AI Overview Optimization.
  • Contributor to SEO communities on LLM search visibility and SGE optimization.
  • Expert in E-E-A-T, semantic SEO, and AI-answer engine optimization.

Contact

If you’re exploring SEO consulting, AI search optimization, or large-scale technical audits, let’s connect:
📧 yourpalzack@gmail.com
🌐 YourPalZack.com


GitHub SEO Portfolio by Zack Hayes
Pioneer in Full-Stack SEO, Generative Engine Optimization (GEO), and AI-Search Visibility

About

A list of past SEO projects I have built or worked on in a professional setting.

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