I enjoy turning ideas into digital products that are intuitive, visually clean, and built with real users in mind.

With over 3 years of experience, I combine UX/UI design and development to build conversion-optimized websites, e-commerce stores, and user-centered landing pages — using WordPress/Elementor, WooCommerce, Shopify (Liquid), and Blogger. I also use AI tools such as Claude, Cursor, and ChatGPT to accelerate my workflow, while every design and implementation decision remains my responsibility.

📍 Surakarta, Central Java, Indonesia 🌏 Open to Remote Opportunities

• Led end-to-end UX redesign and conversion funnel optimization for an e-commerce honey brand, resulting in client-reported growth in online sales and improved landing page conversion (Lebahtani, 2022–2024)
• Redesigned user journey, navigation structure, and page load performance, improving overall site engagement and reducing visitor drop-off
• Redesigned service pages using a conversion-focused approach with on-page SEO integration, contributing to stronger qualified lead generation
• Designed and developed a full donation platform end-to-end, from Figma wireframes to WordPress deployment, with multi-channel payment gateway integration (Midtrans)
• Customized a Shopify Horizon theme storefront, building reusable Liquid sections and optimizing for responsiveness and usability using an AI-assisted workflow
• Delivered 10+ client websites and landing pages across e-commerce, services, and education sectors since 2022

Lebahtani.com — Honey Brand (SME) (2022 – 2024)

Redesigned website UX, product page layout, and end-to-end conversion funnel; improved landing page conversion through user-centered redesign and A/B testing; optimized navigation and page load speed to reduce bounce rate.

MPU Surakarta — Donation Platform (Aug 2024, 2-month contract)

Designed and developed a full online donation platform from Figma wireframes to WordPress deployment, with Midtrans payment gateway integration (bank transfers, e-wallets, QRIS) and a mobile-first responsive UI.

Fumatekno.com — IT Services (2023 – 2024)

Developed an SEO-optimized WordPress website using Elementor with emphasis on Core Web Vitals, page speed, and mobile performance; built conversion-focused service pages and implemented on-page SEO best practices.

Lurikprasojo.id — Traditional Indonesian Fashion (2023 – 2024)

Developed and optimized a WooCommerce store, improving product catalog UX, checkout flow, product discovery, and category navigation.

Self-Employed (2022 – Present)

Delivered 10+ websites, landing pages, and branding assets across e-commerce, education, and services industries. Managed end-to-end project delivery: UX research, Figma wireframing, WordPress/Shopify development, deployment, and client handoff.

Role: UI/UX Designer • WordPress Developer Tech Stack: Figma • WordPress • Elementor • Midtrans Overview: Designed and developed an online donation platform with Midtrans payment integration supporting multiple payment methods.

Role: WooCommerce Developer Tech Stack: WordPress • WooCommerce • Elementor Website: https://lurikprasojo.id Overview: Developed and optimized an e-commerce website, improving product organization, navigation, and checkout experience.

Role: UI/UX Designer • WordPress Developer Tech Stack: WordPress • Elementor Website: https://fumatekno.com Overview: Designed and developed a responsive corporate website with a clear information architecture for an IT solutions company.

Role: UI/UX Designer • Digital Marketing Specialist Tech Stack: Blogger • HTML • CSS • JavaScript • Claude • ChatGPT Website: https://lebahtani.com Overview: Led end-to-end UX redesign and conversion funnel optimization, contributing to client-reported sales growth.

Role: UI/UX Designer • Front-End Developer Tech Stack: WordPress • WooCommerce • Claude • ChatGPT Website: https://brainych.com Overview: Children's educational activity book platform with e-commerce integration for Amazon KDP titles.

Role: UI/UX Designer • Front-End Developer Tech Stack: Blogger • HTML • CSS • JavaScript • Claude • ChatGPT Website: https://seniortechsafe.com Overview: Senior-focused technology review site with SEO-optimized content and accessible, mobile-first UI design.

Role: UI/UX Designer • Shopify Developer Tech Stack: Shopify • Horizon Theme • Shopify Liquid • Claude • ChatGPT Website: https://viffoz.myshopify.com Overview: Customized Shopify's Horizon theme, developed reusable Liquid sections, and optimized the storefront for responsiveness and usability using an AI-assisted workflow.

Role: UX/UI Designer Tech Stack: Figma Overview: Full UX/UI case study — user research, information architecture, wireframes, and a high-fidelity interactive prototype for a tour guiding mobile app.

• Google UX Design Certificate — Google
• IBM UX/UI Design — IBM
• Microsoft UI/UX Fundamentals — Microsoft
• Professional Figma UI/UX Design (Intermediate to Advanced) — Skillshare
• Figma Pro: Auto Layout, Components & Prototyping
• Bitcoin Multisignature Programming — BlockU Academy

AI accelerates my workflow, while design decisions, implementation, and quality remain my responsibility.

Claude — WordPress & Shopify (Liquid) development, debugging, documentation ChatGPT — UX brainstorming, information architecture, content strategy, copywriting Cursor — Code generation, refactoring, HTML/CSS/JS

• Indonesian (Native)
• English (Professional Working Proficiency)

Portfolio: https://brainych.com GitHub: https://github.com/emfouzy LinkedIn: https://linkedin.com/in/emfouzy Email: emfouzy@gmail.com

"Great digital products are built by understanding users, solving real problems, and continuously improving through data and feedback."