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Bridging traditional artisans and modern audiences. |
🌐 Live Website: Explore KalaSetu →
Watch the KalaSetu walkthrough to explore the platform and its features.
▶ Watch the full video on YouTube
KalaSetu is a digital platform designed to connect traditional artisans with modern audiences while helping preserve India's rich regional art, craft, and cultural heritage.
The platform brings together multilingual communication, AI-assisted cataloguing, craft storytelling, heritage pricing support, and marketplace discovery into one digital ecosystem.
Our goal is to make traditional craftsmanship more accessible, discoverable, and digitally present while keeping the artisan and their cultural knowledge at the centre.
Traditional artisans and regional crafts often face challenges such as:
- Limited digital visibility
- Language barriers when communicating with wider audiences
- Difficulty creating professional digital product catalogues
- Lack of accessible pricing references
- Limited opportunities to document and showcase the stories behind their crafts
- Difficulty reaching customers beyond their local communities
As traditional knowledge is passed from generation to generation, the absence of proper digital documentation and visibility can also make cultural practices harder for future audiences to discover.
KalaSetu creates a digital bridge between artisans and modern audiences.
The platform helps artisans:
- Communicate with customers across language barriers
- Create structured digital product catalogues
- Document their craft knowledge and stories
- Showcase photographs and craft-making processes
- Receive AI-assisted pricing insights
- Publish their products to a digital marketplace
At the same time, customers can discover not only the product, but also the craft, process, materials, story, and artisan behind it.
Discover traditional artisans and explore the people behind India's diverse crafts.
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Digitally document and showcase traditional crafts, knowledge, techniques, and cultural heritage.
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Explore the stories, traditions, materials, processes, and people behind handmade crafts.
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Make traditional crafts more accessible to modern audiences through multilingual and digital-first experiences.
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KalaSetu integrates BHASHINI to support multilingual interaction between artisans and audiences.
Artisans can use voice input in supported Indian languages, which is processed through the KalaSetu BHASHINI backend for speech recognition and translation.
This helps reduce language barriers and allows artisans to communicate their craft in a more natural way.
Artisan speaks
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Voice input
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BHASHINI
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Speech Recognition
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Translation
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English / Digital Content
Frontend: HTML5, CSS3, JavaScript, React
Backend: Node.js, Express.js
Database: Browser LocalStorage and IndexedDB
AI / Machine Learning: ML-based heritage price estimation, AI catalog prototype, planned LLM, RAG, and AI agents
APIs and Integrations: BHASHINI API for multilingual translation and voice services; Razorpay Checkout (test mode)
Deployment and Hosting: Cloud-based web hosting with API deployment support, frontend deployment platform to be confirmed
Explore the different sections and features of KalaSetu through the screenshots below. The platform provides an experience for both users exploring traditional crafts and artisans showcasing and managing their work.
The landing page introduces KalaSetu and its mission of connecting people with India’s traditional artisans, regional crafts, and cultural heritage.
A dedicated space for artisans to introduce their crafts and share information about their traditional work with a wider audience.
Artisans can describe their products using voice input in supported Indian languages. This makes it easier for artisans to share product information without depending entirely on written descriptions.
Discover the person behind the craft through an artisan profile featuring their background, family involvement, experience, skills, and generations of craftsmanship.
A visual collection of photographs uploaded by artisans, showcasing their creations, traditional techniques, and unique craftwork.
Explore the story behind each handcrafted product, including the materials used, techniques involved, and the process of creating the craft.
Overview of the pricing breakdown, by ML estimation.
A dedicated purchase interface that allows users to proceed with buying handcrafted products.
The checkout interface where users can review their purchase details and proceed through the payment process.
Allows users to save products they are interested in and revisit them whenever they want.
An interface that allows users to review their selected products before proceeding with the next step.
An image enhancement feature that helps improve the appearance and presentation of artisans’ product photographs.
An interface that enables artisans to upload photographs of their products and crafts to the platform.
Converts the information provided by artisans through voice input into structured product data, organising details such as materials, techniques, and product descriptions.
A guided discovery interface that asks users what they are looking for, helping them explore relevant crafts and products.
An interface that gathers users’ preferences and interests to help personalise their experience on KalaSetu.
The Artisan Dashboard allows artisans to monitor their business activity, manage sales, view earnings, and understand their business performance.
Provides artisans with an overview of their business performance, including sales activity and important business updates.
Helps artisans view and manage their listed products and keep track of their selling activity.
A dedicated dashboard section that helps artisans access and manage their business operations.
Allows artisans to view their earnings, sales revenue, and other financial information related to their craft business.
Provides artisans with information about their business performance and progress, helping them understand their growth over time.
KalaSetu aims to make traditional Indian craftsmanship more visible, accessible, and sustainable by combining cultural preservation with digital tools.
By connecting artisans, their stories, and their products with modern audiences, we hope to help traditional crafts reach new communities while preserving the knowledge and heritage behind them.
KalaSetu — Connecting People. Preserving Heritage.