consumer-behaviour-analysis

Walmart Sales analysis, data preparation using SQL and Analyzing impact of products and customers on sales.

Every successful brand leaves clues. This repository is my attempt to decode them. Less of "what happened," more "why it worked."

Academic case study for Aston University's Consumer Research & Customer Experience module

A consumer behaviour analysis exploring the rise of beauty dupes through pricing comparisons, market research and industry insights. The project investigates the factors driving brand switching and provides strategic recommendations for premium beauty brands.

A strategic consulting project analyzing Lacoste’s expansion in the MENA region, combining market trends, consumer segmentation, and experiential marketing strategies to drive brand growth and localization.

An analysis of Cyclistic bike-share data with SQL and Tableau to uncover usage trends and generate marketing strategies to boost annual memberships.

An analysis of Fitbit Fitness Tracker data with R to examine user behaviour and conduct a competitor analysis to optimize Bellabeat's product marketing strategies.

The repository demonstrates the end-to-end data science pipeline, from data cleaning and preprocessing to model building, evaluation, and visualization, utilizing libraries such as Pandas, NumPy, Scikit-learn, and Matplotlib.

Using historical online purchases of various cause combinations to create high value donation 'packages' for an Animal Shelter.

Interactive Tableau dashboard analyzing demand–supply gaps in the Malaysian skincare market.

Python-based data analytics project on online shopping behaviour using statistical analysis, chi-square tests, correlation, and visualisation